Welcome to Green December; Meet Pedro!

Meet Pedro:

Pedro Fiallos was born in a tin-roofed shack on a dirt floor in Copan Honduras. His earliest memories were on his family farm in Western Honduras learning to farm from his parents.

His mother was an amazing businesswoman who knew a profitable business when she saw one, she, early on, instilled a sense of pride of business-owning in her son. 

Pedro Picking coffee on Finca Fiallos

One day a neighbor brought over some coffee beans and poured them into his Mothers apron. She grabbed a handful open Pedro's small hand and poured them in, with a knowing look on her face, she told her son “ buy land and plant coffee.”  Those words stuck with Pedro and became part of his daily mantra.

Pedro took his Mother's advice and planted those coffee beans on the family farm and by his 12th birthday, he had his first crop. “ My Mother was very proud of me and bragged that I would be the best farmer in the family one day”, reminisced Pedro.  

          Unfortunately, tragedy struck just short of Pedro’s 13th birthday when his mother passed away… At 12 he buried the last living parent he had, sold his farm and he became the head of the family… responsibilities most adults face with 60 years of age.

   To care for his 1 brother and 2 sisters Pedro dropped out of school and became a mason's assistant. "Working with bricks was very tough to work," Pedro said "but I did not have any other options… we had to eat.” By 15 Pedro had saved to buy oxen, by 16 another and by 17 he was hauling bricks to construction sites making money on the delivery and installation of all the construction material. “ I was always looking how we could make more but my Mother's words continued to guide me.”

Pedro with two of his grandchildren.

With coffee running in his blood, he sold off the 2 oxen, bought a 1.7 acres farm of his own and planted coffee. Today 41 years later Pedro has 350 acres and still starts his day at 4: 30 am …every day, he truly loves what he does.       

          We are proud of Pedro and honored to become part of his family, part of the 25,000 families that make up San Francisco Bay Coffee.

Drying Mill Finca Fiallos

Pedro with his friend's oxen.

Worker housing improvements on Finca Fiallos.


Pedro with Rebecca on the rust trust nursery.

Pedro eating Sopa De Gallina.

Pedro sharing Geisha plants with members of Raos, another Honduran coop.

Pedro, Arnol and Exor during a trip to get seeds for the rust trust nursery.


  1. Michelle Little 22 January, 2019 at 06:31 Reply

    Hello we bought a box of the French Press brand from Costco, however, we find there is too much residue left in the cup of coffee.

    • Laura Rogers 22 January, 2019 at 08:01 Reply

      Good morning Michelle, I’m sorry to hear that! Please send an email to our service department and they will be more than happy to help rectify this for you. Thank you for reaching out and please let me know if you have any other questions.
      Thank you

  2. Dixie M Campbell 8 December, 2018 at 13:54 Reply

    Thank you for sharing this uplifting story. His Mother planted seeds early in his mind and he was smart enough to let them grow to what he is today. What an inspiration! Maybe his coffee helps inspire me.

  3. Tom Holberton 8 December, 2018 at 10:03 Reply

    We are proud to drink his coffee! A lot of work these family’s do so we coffee lovers can make it through the day. Merry Christmas.

  4. Kathy Ott 8 December, 2018 at 09:36 Reply

    WOW! Pedro is a fine example for all of us. He overcame much and became hugely successful. I love SF Coffee and now I appreciate where it came from!

  5. Toni 8 December, 2018 at 08:46 Reply

    Curious to know what a rust trust nursery is. Know it must be a good thing! Pedro is an inspiration to all who must overcome adversity and economic inequality. Thanks

    • Laura Rogers 8 December, 2018 at 11:51 Reply

      Hi there Toni! Thanks for reaching out. We started the rust trust over a decade ago to help farmers who lost their farms to a disease called rust. It’s a nursery created to help grow these cute little coffee trees until their mature enough to pass on to the farmers. Please let me know if you have any additional questions.

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