Want To Take A Tour Of Our Headquarters & Roasting Facility?


Have you ever wanted to see coffee being roasted, up close and personal?

We invite you and your family to visit our Lincoln, CA. roasting facility for a once in a lifetime experience.

Here is what you can expect; 

  • Free morning coffee at the HQ coffee bar (arrive 15 minutes early)
  • SF Bay Coffee History - short movie & discussion (about 40 minutes)
  • Roasting & Packaging Plant Walking Tour (about 30 minutes)
  • Collect your FREE coffee sample

By the end of the tour, you will be a genuine coffee expert.

We are looking forward to meeting you and sharing our story.

costco connection


Plant tours of our 490,000 sq ft facility are held Saturdays from 10a-12p, by appointment only, at our headquarters located at 1731 Aviation Blvd in Lincoln, CA.

We do have a required dress code:

  • No food or drink during the plant walking tour.
  • Long pants for both men & women.
  • No tank tops, shorts and opened toe shoes.  Also no BLING.  Jewelry (watches, bracelets, necklaces, earrings - will need to be removed before you embark on your journey. Wedding rings/bands can be worn.)
  • Please be prepared to be on your feet for the entire tour through our facility.
  • For those of you that have worked in the food industry this will be expected, but for everyone else, DON'T BOTHER DOING YOUR HAIR. While touring the actual production area you will be required to wear a hair net. Gentlemen with beards/facial hair will need to use a beard net as well.
  • Our facility can accommodate any person who may need the use of a wheelchair, scooter or cane.


Spots are limited.

Call now  800-829-1300 or 916-258-8000


1 comment

  1. Suzanne Walker 17 June, 2017 at 09:02 Reply

    Great site. I was about to return my Keurig because I could not find a coffee that I liked to use in it. My daughter turned me on to San Francisco Bay, I have kept my Keurig and yours is the only brand I will use. Love, love, love it. I usually order it through Costco but it’s good to know I can go direct also.
    Many thanks for my morning wake up.

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