Sustainability Sells

In today’s world, you hear a lot about the diminishing world due to lack of sustainability.  There are countless videos and documentaries that push people to go vegan, clean up the oceans, or anything else that will make a difference.

But guess what… there’s an easier way, and it starts with YOU.

People have started to become a lot more conscious of their purchasing habits and start looking for more sustainable products and companies.  In fact, 73% of global consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.  And, by 2021, we expect sustainability minded U.S. shoppers to spend up to $150 billion on sustainable consumer packaged goods. This represents an increase of between 14-22 billion dollars.

So, if you don’t think sustainable goods are that big of a deal, think again.

I urge you to start thinking beyond the product. Look at companies who have sustainable practices in their warehouses by conserving energy and water, or reducing their carbon footprint.  Although these things aren’t as noticeable while you are shopping for your products, they play a large role in the process. 

You should also be looking at how things are packaged.  Most common packaging techniques that are resonating include packaging that is made from recycled materials, or packaging that can be recycled.  What you should start paying attention to is products with less packaging, or sustainable packaging because these things make a difference as well.

You should be looking for recyclable products, plant-based food, or even some things that are vegan or cruelty free.  Now, I’m not asking you to change your entire lifestyle and only eat grass. I’m just saying that you should be mindful of the things you purchase, use, and consume.

Sustainable products are up 3.7% from a year ago, which means more people are purchasing more products that have fewer than 10 ingredients, all of which are recognizable, and also have a sustainability claim.  Also, clean label products are up 4.3% from last year, so people are buying things that meet the “no artificial” requirements, and contain no undesirable ingredients.

Our company has been working to make a difference and help create a cleaner, healthier environment.  As I’m sure most of you know, our One-Cups are fully compostable, and we are working to incorporate that strategy into some of our other packaging as well. It’s important to us to be doing all we can to improve the environment, just like the 81% of global respondents who said it is extremely or very important that companies implement programs to improve the environment.

We also have shade grown coffee farms, which is a way that we can grow our trees concurrently with nature. We plant our coffee trees within the canopy of native trees rather than cutting the existing trees down and planting our trees in full sun. This helps create healthy soil content, protect the environment, fight global warming, and create an even better tasting coffee bean for you to enjoy!

So, I just want to ask you to be mindful of what things you’re purchasing and who you are purchasing it from.  Think about the affects one product could have on the environment over the other, whether that is from the packaging, the company procedure, or even just the ingredients. With your help, we can make a difference. We can help.

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