Shade Grown Coffee is a way of growing coffee in concert with nature. Coffee trees grow in and among the forest canopy rather than on clear-cut land in full sun, which provides for a more rich and nurturing growing environment.
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Coffee cultivation dates back hundreds of years in the area, during the mid-1800s large tracts of foothill forests of southern Mexico and Central America were divided into estates and planted with coffee.
Coffee-growing regions expanded worldwide through the 1980s, often as sun coffee with limited shade and higher chemical inputs as compared with traditional methods. Rogers coffee farms do not follow these trends.
Coffee fincas are basically self-contained communities (people+place), and these communities are what protects the forests. These farms are unique places where people and nature must co-exist to benefit both.
Without the farms' limiting human access to the forests, and without the understanding and cooperation of the people living there, the forests would be quickly lost to wood-cutting, grazing and settlement.
Thousands of miles away, the simple act of choosing to buy a particular coffee can have a profound effect on this system. These communities depend on a market for their coffee in order to stay afloat.
Our shared challenge is to draw the connection between the activities of the farms themselves - the choice to maintain the forest, to not hunt animals, to plant shade trees, to allow habitat corridors along streams - and the consumer who chooses to support the values evinced by these farms.