Meet Rafael Herrera!

Nelson, Daniela and Mr Rafael. (left to right)

Mr. Rafael Herrera was born in the Coffee Region of Concordia and began his coffee journey when he was just 10 years old while helping his father on their family coffee farm. Some of his fondest memories are waking up before the sun peeked over the horizon and walking along fields of trees, following his father like a shadow. He fell in love at this early age with the bright green of the leaves and the deep red of the cherry and he knew one day, he would have a farm of his own.


Mr. Rafael Herrera holding his certificate of 1st Place in coffee quality he got in 2007.

Not long after he began to farm his own coffee trees, Rafael, a young man in his early 20’s, met Gloria, the woman who would change his life forever. They fell quickly in love and have been an inseparable couple ever since, building their family and working as a team to grow and better what became their coffee farm. Their passion and dedication to coffee are palpable when you enter their farm and that passion lead the Herrera Family to win 1st place in a 2007 coffee quality contest in the Concordia Region. When looking back on the victory, Rafael fondly remembered how the winning of the contest “represented an immense happiness for us, [and we] as a family, started to enjoy the coffee in a different manner. We started to try to taste the different notes of flavors of a cup of coffee, we focused now in observing the impact of milling and drying process on the quality of our coffee. It [began] a change in our mindset.”


Their beautiful attention to detail changed the cup of coffee they were creating and they have continued to improve their farms and their cherries. Rafael, when asked about how they planned to continue the success of their farms told us that “now working together with SFB and Costco, renewed the hope as a coffee farmer to continue in this business through a business relationship based on mutual respect. Not just in the price SFB offers to coffee farmers but also through [their] social program to help farmers like us to renew our coffee plantations and improve our yield. This will help our family to get a better life. You are very welcome all time here in my farm to enjoy a Sanchocho (traditional soup of the region)”


Today, the whole Herrera family works side by side making it possible for them to continue to grow and sell some of the greatest coffee in Colombia.  In their small coffee plantation, they have over 6000 coffee trees and his two sons, Nelson and Walter, have even entered into the coffee business and own their own small farms. Mr. Herrera is proud to have a family business and something he is passionate about, something that brings the whole family together and what better way to bring the family together than over a cup of coffee.


The Herrera Family coffee goes into some of your favorite roasts like our French Roast and our Fog Chaser. Next time you pick up a bag, know you're helping families like theirs!

Walter Herrera (Rafael's Son).

Mr. Rafael in his family wet mill.

Nelson Herrera Rafel's son) and Daniela Herrera (Nelson's Wife).


  1. Ron 17 December, 2018 at 11:07 Reply

    What motivates me to buy your coffee is the incredible taste. But knowing that you help the coffee farmers makes that purchase that much richer and more satisfying. I have toured coffee farms in El Salvador and have seen what farmers must do to grow, market and sell their coffee. Helping farmers like that to grow their business, is just awesome. Thank you for giving back when it could be just as easy to pocket the profit and move on. Thanks for what you do.

  2. Deb VanBrocklin 15 December, 2018 at 17:59 Reply

    Thank you so much for what you do. You make it possible to have unique delicious coffee. You do the hard work.

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