Customer of the Month- September

Thank you to Michael for speaking with me about his experience as our customer and with our coffee. I greatly appreciate that you took time out of your day to chat with me!

Michael is a long time buyer of SFB coffee at Costco. He's a retiree from the Naval Reserve and the insurance world and he and his wife began their coffee journal in the 60's with Pour Overs. They enjoy their coffee strong and through their travels of Europe, they have grown an affinity to beautiful, rich coffees, specifically the coffee they tasted in Italy. Michael and I chatted for about an hour about coffee and life and it was a delight to learn more about him and his experience with our family.

LR: How did you find out about SFB Coffee?

M: "We had been buying it at Costco, we're price shoppers and I like that I can see the beans I'm buying and that it's dark coffee."

Furthermore, his neighbor buys our OneCup products and they both were excited to learn about our help with the communities of the farmers we buy from and the housing programs we have built throughout our (almost) 40 years!

LR: What's your favorite product?

M: "French Roast Coffee."

LR: What keeps you being a loyal customer?

M: "The value, it doesn't just cost less, it's a good product and even if the price was the same as the others, I would still buy your product."

As the granddaughter of the owner, I like to ask those who interact with our brand what improvements they would make, as we strongly believe, there's always room for betterment.

LR: Do you have any improvements that you think would make us a better company?

M: "Sell smaller portions and market the company more!"

We are definitely working on the marketing side of the company so we can increase our customer's knowledge about our products and programs. 🙂

Thank you so much for taking time out of your day to speak with me, Michael and congratulations on being our Customer of the Month!  Feedback and our customer's thoughts prove to be the best way to improve our company, because we are, as we like to say, Growing the Largest Family in the World.

So come and join the family!

Do you want to be our customer of the month? Would you like to give us your customer testimonial? Email me! Let's chat 🙂

-Laura Rogers

Lrogers@Rogersfamilyco.com

Disclaimer: The author paraphrased some sentences in this article

4 comments

  1. Jim Johnson 15 September, 2018 at 21:45 Reply

    What’s the difference in the coffee blends other then the price for the boxes for the coffee k- cups in the shiney colored printed orange boxes and the gernic brown box with black lettering boxes?

    • Laura Rogers 17 September, 2018 at 08:31 Reply

      Hi Jim, the orange boxes are a variety pack with French Roast, Fog Chaser, Breakfast Blend and Rainforest.
      The brown boxes just have the Breakfast Blend in them!
      Please let me know if you have any additional questions.

  2. Jim Johnson 15 September, 2018 at 08:32 Reply

    My brother and I are defiantly the next Coffee of the Month cadinents. We both buy SFC in the 120 count K Cups a month. We live about 2 miles apart and visit each others families at least once a week always checking with other beore coming over that our SFB stock is good. If not, you bring a pack of Fog Chaser with you.

    THANK you for great service and even better a great cup of coffee.

    JIM AND ED JOHNSON

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